Mukkti conceptualized, a first-of- its-kind campaign called “I-Pledge”. The objective of this campaign is to live a HIV free life, roping in youth icon John Abraham as its ambassador. We collected over one lakh pledges in Mumbai to support the cause of living an HIV/AIDS free life. (December 2009)
Mukkti Foundation – I-pledge campaign with John Abraham
Spread the word not AIDS.
Before Aid’s get the worst of us.
Let’s get the better for ourselves play!
But play safe.
AIDS start (may be) with pleasure, but end’s with DEATH, have a safe sex.
Gam ho ke khushi, Dono khuch der ke sathi hai, Har waqt ka rona to bekar ka rona hai.
AIDS – It could happen to you, Be careful.
Jump!! But not Jump without a Parachute.
