Mukkti conceptualized, a first-of- its-kind campaign called “I-Pledge”. The objective of this campaign is to live a HIV free life, roping in youth icon John Abraham as its ambassador. We collected over one lakh pledges in Mumbai to support the cause of living an HIV/AIDS free life. (December 2009)

Volunteers interacting with people at Phoenix mills as they pledge
John Abraham poses for a photograph with Mukkti COO, Allwyn and volunteer Abinay Tilekar
Mukkti’s MD, Rahul Thackeray being interviewed at on-site BIG FM booth
Youth come forward to share their views and opinions on HIV/ AIDS

Mukkti Foundation – I-pledge campaign with John Abraham